Continuing with the year-by-year fashion inspiration, this week it’s 1950 that we’re taking a closer look at. I gathered a variety of images that I think show some of the novelty styles that were popular at this point, as well as some of the looks that were more typical. Lots of fun eye-candy–sure to inspire–in this post! Hope you enjoy!

This may be an ad for sterling silver services and flatware, I love the lady’s pretty summer evening dress. The pleated ruffle at the neckline is a lovely detail!

This lovely dress has a very Victorian-inspired silhouette with it’s basque waist and draped bustle. It originally came in pink, lilac, aqua, ice blue and sunny yellow! I think the latter sounds particularly pretty!

I love the mixture of fabrics this dress sports!

Aren’t these shoes stunning?! I love how they are “certified copies” too (one wonders though…). hehe! The blue suede heels are my favorite–as is the green handbag on the right. Can I just say that you could also get matching handbags?! So fun!

I wish you could see a close-up of this print, because it looks like it would be so fun! Yet another novelty print, this time it’s an opera-themed one. I love the angled closure on the jacket as well.

I never tire of posting some of the gorgeous vintage shoes from this era! The names of these are so cute too–Rhythm and Runabout are my favorites! The two blouses on the right are such a hoot! I am never quite sure how I feel about styles like this that are so blatantly novel (despite my adoration of novelty prints–especially exaggerated collars. But they sure are fun to look at!
















Oooh! The green AND the blue! Maybe i should become a cobbler, just so i could made such shoes
As always: I love this style of fashion. They look so adorable, elegant but playful at the same time! These collars on the blouses are just fabulous. I’ll show my mom tonight, maybe she’ll be so nice to make one! I however have the same feeling as you: I sometimes end up with such a blouse and don’t wear it so often, because it is not at all cardigan-over-the-blouse-material
Have a lovely day! Yours, Thea
I adore that we’re still buried deep in the middle of my favourite late 40s/early 50s years. Each installment in this series is such a delight, thank you very much for putting it together.
Many thanks too, sweet Casey, for your wonderfully nice comment on my pink polka dot dress outfit post. It really kicked my Monday off on a terrific note.
♥ Jessica
I love when you do these posts, Casey! And the collar on that top blouse in the last ad? That is just insane. I would love to have a pair of the “Rhythm” shoes, though.
You find the best stuff!! So inspiring
Thanks for all of the eye candy! I’m always inspired by posts like these.
I love that dress in the ad for the silver. And those shoes are really HIGH heels.
Thanks for all the great pics.
Those blouses really are just a shade TOO “novel” I think! Novelty prints, on the other hand, can never be too wild. That bustle dress is lovely.
xx Charlotte
Tuppence Ha’penny Vintage
Oh, how gorgeous! That dreamy dress at the top is simply divine, though I love the bustled gown as well.
Thanks for the inspiration!
Happy sewing,
Katrina
Those blue heels!!!!!!!! Divine
More lovely eye candy! Oh my goodness, what an outrageous collar on that one! It makes for an intriguing photo, but all I can think is how it would flap about like a really long necklace does when it goes beyond chest-length… hee!
I particularly love the Shirley Lee dress! I’m inspired lately by some combinations of solids and patterns, thinking it would be a great way to make skimpy yardage of a fun print go further. This is a great example of that and really gets my imagination going!
I love all of the vintage clothing ads you have posted. Oh, how I wish I could
have lived in those days. Thanks for sharing.
Dorothy
That top polka dot dress is divine. The off the shoulder ruffle is rather 70s in style isn’t it! What goes around comes around
Penny Dreadful Vintage
I love the blue shoes and whish to life in those times
I love all of these images!!! I think out of all vintage ads, the shoe ones are the most painful…since vintage shoes are hard to come by, and when you do find them, they are often super small, and finding shoes that look vintage at a decent price is also difficult…
I sooo wish they still made all the shoes that are shown in the old catalogs and magazines. I want to get some repros from remix but they’re so expensive. It’d be nice if they were just in style
xo,
Em
For kicks and giggles I google mapped the address in the last footwear advertisement to see what the building looked like. Unfortunately, it must have been knocked down and a modern one built. However, there are older buildings surrounding it and the street is cobbled! Cool!